You know Heroes has hit a new level when star Hiro played by Masi Oka is getting his very own Got Milk ad. According to TV Guide the ad reads “My hero? Think hard. It’s milk. Some studies suggest teens who choose it instead of sugary drinks tend to be leaner, plus the protein helps build muscle. So grab a glass. Then you can change the future, too.”

According to TV Guide the ad will air in Marvel comics starting September 1st.